Squeenix Might Be Planning To Drop "Enix"

Earlier today, it was discovered that Square Enix had filed for a trademark of the name "Square" which cites the many methods of video game publishing we see in the video game industry today. It seems Square Enix is pursuing a re-branding effort as "Square". Thanks to users on the web, including deanbmmv of Reddit, we've discovered that the Square trademark looks very similar in description to the trademarking of Square Enix.

"Square" Trademark: Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and fictional stories; audio visual recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and animated fictional stories; mouse pads; straps for cellular phones; video game controllers; downloadable musical sound recordings; downloadable ring tones for mobile phones; downloadable wallpaper graphics for mobile phones; downloadable electronic publications in the nature of magazines, journals and newsletters in the field of computer games and video games. Providing on-line computer games; providing on-line video games; providing information on computer game strategies and video game strategies via computer networks and global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines, journals and newsletters in the field of computer games, video games, cartoons and general entertainment.

Square Enix spawned from a company merger between Square Soft, and Enix. Square Enix also owns Taito Corporation (Eidos), which has been compiled into Square Enix Europe.



Perhaps a future press release will clarify this recent trademark filing, until then keep calling them Sqeenix

No that's it.... That's the last straw. We aren't making chibi cell-shaded FFVII vs FFVIII: Part 3 - return of the fanboy's crystal chronicles. You've tried to milk our franchise for 10 years now and this is ***!

Maybe they could get some of the rights back to FF7 and remake it as a last ditch effort before they run out of money.

lol

Voices ruins games. Lazy kids need to learn how to read.

Instead of dropping the Enix, they should just drop the nix, and call themselves Squee.

Maybe add a few more e's.

Voices ruins games. Lazy kids need to learn how to read.

WRPGs seem to get voices right, why can't JRPGs @_@

because JRPG companies seem to think american protagonist are all whiny *** lol

because JRPG companies seem to think american protagonist are all whiny *** lol

im serious i could have sworn SE saying something at gamescom 2011 about ff7 remake as well as sony dropping price of PS3s by 50 bucks

Nope. They already listed several reasons why they aren't. There was an interview somewhere, but can't be arsed to find it.

Square was headed downhill before the merger.

yep, FF7 remake isn't going to happen, it would have to be 'Re-imagining' if anything. Mainly cause so many groups own so many different assets it would be a nightmare/impossible to get all the rights to put the game together, long story short

Square was headed downhill before the merger.

Aside from their blunder with Sony Pictures, could you elaborate on what was degrading from their trend of games?

I suppose FFX would be a hint, but it was still decent.

FFX-2 i win!